Personalized DM Landing Page

Recipient receives a custom-made comic strip in the mail with a personalized URL (PURL) within it, she then visits her site, allowing our technology to track her progress and respond to her instantaneously. The landing page is personalized, and gets the viewer into the story by visually tying the direct mail piece to the online experience. It's basically the beginning of a story, and entices the viewer to continue. Click the URL above to view it in action.

Page 4: Now that the viewer is invested in the story, she selects her path, determining her level or interest which in turn qualifies her as a cold, warm or hot lead.