Jon Reese |
DM Landing Page
E-Rewards for VLG (www.vlgreview.com/e-rewards/earth)
Page 1: The landing page is personalized, and gets the viewer into the story by visually tying the direct mail piece to the online experience. It's basically the beginning of a story, and entices the viewer to continue. Click the URL above to view it in action.
Page 4: Information gathering. Now that the viewer is invested in the story, she selects her path, determining her level or interest which qualifies her as a cold, warm or hot lead.