Personalized marketing campaign

Mail piece: VLG created a faux hotel & resort called Crescent Bluffs and mailed its prospects a hotel key and a cocktail napkin containing a PURL (Personalized URL) in a handwritten envelope. Response was extraordinary.

Page 1 of www.AcceptTheInvitation.com/JonReese

Page 2 of www.AcceptTheInvitation.com/JonReese

Screen shot from www.AcceptTheInvitation.com/JonReese

Final page of www.AcceptTheInvitation.com/JonReese where VLG reveals its identity and offers calls to action.