Recipient receives a custom-made comic strip in the mail with a personalized URL (PURL) within it. She visits her entertaining, story-based mini website, allowing our technology to track her progress and respond to her instantaneously.
The landing page is personalized, and gets the viewer into the story by visually tying the direct mail piece to the online experience. It’s basically the beginning of a story, and entices the viewer to continue. Click the URL to view it in action.
BlueArc (for VLG)
Web, Flash, Design