Marketing microsite for Progress Software

The landing page is personalized, and gets the viewer into the story by visually tying the direct mail piece to the online experience. It's basically the beginning of a story, and entices the viewer to continue.

Map clue drops-down on rollover

Form page with folding-map clue animation. Now that the viewer is invested in the story, she selects her path, determining her level or interest which qualifies her as a cold, warm or hot lead.


Recipient receives a an old-looking map in the mail with her personalized URL printed on it and visits her site, allowing the proprietary technology to track her progress, quantify her, and respond to her instantly.


Progress Software and Danka (for VLG)


Web, Flash, Design