IPTV (Internet-Protocol Television) Applications

CNN Pipeline application (Internet-Protocol video streamed to TV)

Viewers of Pizzahut commercials click the ''Go Interactive'' button on their remote to order pizza directly from their TV.

AT&T YellowPages application with a selectable Disney ''Cars'' ad

Selecting the Disney ad takes you to a new application, giving you options to explore Cars

Application engaged when during a TV commercial for the show ''The Closer''

Application destination from a Sprint TV ad

Top viewed movies

Browse and preview CNN's TV channels while you view Top Headlines simultaneously

CNN story

Control your home's electronics from your couch

INITIATING CNN INTERACTIVE WIDGET » Interactive Television (iTV) application design for CNNi (CNN International, CNN Europe) for Turner Broadcasting Systems, Inc. Designed for use on Philips HD TVs.

BROWSING CATEGORIES » Interactive Television (iTV) application design for CNNi (CNN International, CNN Europe) for Turner Broadcasting Systems, Inc. Designed for use on Philips HD TVs.

BROWSING TOP STORIES » Interactive Television (iTV) application design for CNNi (CNN International, CNN Europe) for Turner Broadcasting Systems, Inc. Designed for use on Philips HD TVs.

SELECT A VIDEO » Interactive Television (iTV) application design for CNNi (CNN International, CNN Europe) for Turner Broadcasting Systems, Inc. Designed for use on Philips HD TVs.

PLAYING A VIDEO » Interactive Television (iTV) application design for CNNi (CNN International, CNN Europe) for Turner Broadcasting Systems, Inc. Designed for use on Philips HD TVs.

For

AT&T and Alcatel/Lucent

Type

TV, Design