This is the mail piece, a 4-color PURL (Personalized URL) card
From here on are screenshots from the microsite
Recipient is mailed a card with a personalized URL (PURL) in a 4x9 transparent vellum envelope. She visits her PURL and is presented with this entertaining, story-based mini website, allowing our technology to track her progress and interests, and respond to her instantaneously.
Waters (for VLG)
Web, Design, Flash